Derek Lam Introduces its New Collection with a Modern Vision Of Luxury

New York, October 27, 2010

The new Derek Lam Eyewear collection produced by Modo includes 4 new Optical frames and 3 Sun styles. The bestseller style Parker will be extended to 2 more colors.

The overall theme of the collection is metal/plastic combination construction and subtle, earth-tones coloration. In general the design direction is predominately masculine this season with a touch of femininity.

Superb quality and sophistication are key elements of the optical styles:

Style 227 - has metal front with plastic temples, this unique an utterly wearable rectangle is unisex. Colors range from Matte Black, Brushed Gold to Matte Mahogany and Brushed Sand.

Style 228 - this men's plastic is large and undeniably masculine. Colors available: Black, Tort, Olive, Black/Tort Bi-level.

Style 229 - this metal/plastic combo is unisex with an updated round shape. Colors: Matte Black, Matte Gold, Matte Mahogany, Matte Ruby.

Style 230 - is an edgy plastic with a sleek shape. Colors: Black, Olive, Tort.

The trend for retro-inspired design adapted to a more modern shape remains dominant in the sun styles:

Trevor - this metal Navigator is a classic style with an updated lens shape. Colors: Matte Black, Brushed Gold, Matte Mahogany, Brushed Sand.

Maddy - is the most feminine piece this season - a perfectly proportioned cat eye in plastic. Colors: Black, Blue Tort, Tort, Olive.

Sam - a modern twist on the Clubmaster construction of metal/plastic combination. Colors: Black, Blue Tort, Olive, Tort.

Parker - new colors: Navy and Chocolate (deep crystal brown)

All styles feature 3-5 barrel hinges which shows the superb quality of each frame and a logo plaque on the inside of the temple confers a rich yet subtle feel.

For further information please contact:

Elli Hodjatzadeh,
MODO Eyewear
T: 212.965.4947
elli@modo.com