eco 2.0 Spring/Summer 2013 Collection ― Stylishly Sustainable
February, 2013 (New York, NY) -
eco 2.0 presents its second collection after a successful launch in September 2012. As the only recycled eyewear brand with sustainability and social responsibility as its main commitments, eco 2.0 communicates three pillars, “Look Good, Feel Good, Do Good.” eco 2.0 is stylish eyewear (LOOK GOOD) made of at least 95% recycled materials (FEEL GOOD) that plants a tree for every frame purchased (DO GOOD).
The Spring/Summer 2013 recycled acetate collection consists of eight new styles from “The Skinny Collection”. “The Skinny Collection” features the thinnest possible acetate used for frames, which makes them incredibly lightweight. eco 2.0 maintains its use of bright colors such as Indigo and Purple Gradient. New colors have been introduced such as Sandstone, Light Blue and Light Brown. The frames display retro-inspired shapes and four of the styles feature keyhole bridges.
This season “The Flex Collection” introduces 6 new styles. “The Flex Collection” is metal frames made of recycled surgical steel, which is lightweight. The unique hinge detail allows for further flexibility in the temples. The shapes are easy to wear with feminine, masculine and unisex styles. Colors vary from basic colors such as Matte Black and Brown to bright pops of colors like Turquoise and Pink. Some styles have contrasting exterior and interior colors such as Black exterior and Navy interior.
Each frame is named after a city from around the world, made of 95% recycled content and features the logo which is the letter “O” from Eco and is inspired by the human eye. All packaging and point of purchase materials are made of recycled materials. The collection is packaged in an envelope that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. Inside of the envelope is a brochure that further elaborates eco 2.0’s “Look Good, Feel Good, Do Good” initiatives to the consumer and a case made of recycled soda bottles that folds flat. Point of purchase materials have also been packaged in a flat envelope. The flat packaging allows for more efficient shipping methods, which helps reduce the brand’s carbon footprint and overall environmental impact. The “POP kit” comes with two counter cards, two frame displays and a logo plaque. The displays have been modified to tell eco 2.0’s story in a more enticing way for the consumer. The campaign image features animals and has a playful, fun vibe. The logo plaque and displays are a light gray, which allows the eyewear to stand out. The frame displays are the shape of trees, which further communicates eco 2.0’s sustainable message. eco’s mission is game-changer in the industry, and per founder, Alessandro Lanaro, “We are happy to be leading the change.”
For further information please visit www.eco-optics.com.