MODO LAUNCHES SUNGLASS COLLECTION OF EARTH-CONSCIOUS OPTICS

New York March, 2010

MODO is going fashionably green with its 2010 eco Sunglass collection. Modo pushes innovation and promotes sustainability with 10 sun styles made of recycled stainless steel and plastic which bring a radically new perspective into eyewear without sacrificing quality, design or price.

The women's, men's and unisex styles reflect the many features of eco. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of eco frames purchased, eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. eco plans to plant over a half a million trees in 2010.

Included are shapes in contemporary variations on aviators, rectangles and retro. Each style is available in three colors each and range from gold and silver to shades of black, tort, green, purple and red.

All of the sunglasses capture attention by featuring the iconic eco logo, a circle on the temple, which connects directly with the 360°-approach to sustainability throughout the entire product life cycle.

The packaging is made of recycled paper and includes a pouch made of organic cotton. The box also includes an easy to use mail-in recycling kit. eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world.

The eco collection is a win-win-win for retailers, customers and fashionistas, supporting a product the best it can be for the planet.

Please visit www.eco-optics.com for more information.

eco is also on Facebook and Twitter!

For further information please contact:
Elli Hodjatzadeh,
MODO Eyewear
T: 212.965.4947
elli@modo.com