Eco Presents its New Campaign Featuring Summer Rayne Oakes

New York, January 21, 2011

Eco is excited to release its new 2011 Ad Campaign with model and environmentalist Summer Rayne Oakes. The focus of the campaign is connected to Eco’s philosophy “Earth Conscious Optics”.

The campaign features a beautiful setting in a park, where Summer Rayne enjoys a gorgeous day in nature. The setting is also linked to Eco’s reforestation efforts on the importance of trees in providing essential benefits to the Earth.

I am excited to be working with Summer Rayne on our campaign,” says Alessandro Lanaro, CEO of MODO Eyewear. “I could not think of a better spokesperson for our Eco collection. She brings an amazing level of enthusiasm and optimism. We are looking forward to continuing the great success of Eco together.”

Summer Rayne Oakes is considered “The World’s First Eco-Model” for seamlessly combining her environmental expertise and vision with her modeling career. Named one of the “Top 10 Green Entrepreneurs of 2010” by CNBC, Oakes recently cofounded, the premier online destination for designers and retailers that allows them to search for and source the world’s leading sustainable materials and services. As brand ambassador and sustainability strategist for Eco, she is advising and consulting on various aspects of design, production and practice.

This has been one of my most exciting collaborations yet,” says Oakes. “The collection ties together high-quality, responsible design, philanthropic giving and reforestation. These are all things I stand for.”

Eco is a radically new approach to eyewear using recycled metal and plastic without sacrificing quality, design or price. Eco’s various partnerships and collaborations not only make a difference in the eyewear industry but also in the well-being of others and the environment.

A video campaign is available to give a feel of the Eco experience and welcome consumers in selected stores. The media from the campaign is present on Eco’s new trade and consumer websites and, online and retail store, as well as in an array of media and POP materials like counter cards, teasers and posters.

About Eco: Eco is the first optical and sunglass collection entirely made of recycled materials. Eco received an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates Eco’s assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. Eco plants a tree for each frame sold, together with Trees for the Future, in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1 % of their annual revenue to environmental causes. Eco packaging is also in-line with its philosophy. The frames are contained in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight, the charity organization.

For Press inquiries, please contact:

Elli Hodjatzadeh
MODO Eyewear