Modo Eyewear: DESIGN MEETS SUSTAINABILITY

New York, October 6, 2010 - Design meets sustainability in the Modo FW10 Collection, which features the introduction of innovative recycled materials for the first time in the Modo collection.

The core collection is composed of 13 new styles divided in 4 Sub-collections:

MODO RECYCLED series: Modo is incorporating environmental responsibility in its collection, while matching it with the design inspiration and uncompromising quality standards which are the essence of the Modo dna. Frames are made with a minimum 95% content of recycled materials, certified by UL Environment, the leading agency in the industry. In addition, through its One Frame One Tree project, Modo will plant a tree for every frame sold. Modo also created a system by which consumers can donate their unwanted frames to charities.

The Modo Recycled frames feature a unique technological innovation: a flexible three-dimensional temple providing optimal comfort as well as a recognizable design element. Matte finish metal colors feature Ruby, Mahogany, Violet and Olive.

8000 is a men's semi-rim.
8001 is a unisex retro-inspired square.
8002 is a unisex semi-rim.
8003 is a women's oval shape.

MODO RETRO series: Modo adds 2 new styles to its successful retro collection, in lightweight titanium with beta titanium temples. A sculptural temple with unique detailing on the tip adds a subtle design twist. Colors mix understated and classic: Antique Gold, Mahogany and Ruby.

Style 122 is a classic rectangle shape with perfect proportions.
Style 123 is a re-interpreted iconic round shape.

MODO CLASSIC 600 series: One of Modo's best selling concepts is revamped through three classic styles with sculptural beveled temples.
The understated, modern detail of the finely beveled temple adds sophistication to each frame while not overpowering the minimalistic, refined statement of the 600 series. Along with the must-haves, new colors include Violet, Navy and Olive.

Style: 620 is a women's rectangle shape.
Style: 621 is a unisex semi-rim frame.
Style: 622 is a larger rectangle for men.

MODO 6000 plastic series: 4 new modern and clean acetate frames feature distinct metal details incorporating the hinge. Each detail is unique and subtle that adds interest to the style while not distracting from the purity of form and balance of proportions. Acetates are all handmade with new and notable shades including Blue Horn, Eggplant, Tort over Blue and Acorn (a blonde tort).

6007 is a round frame - an iconic shape re-interpreted for 2011.
6008 is a well-balanced men's rectangle.
6009 is a unisex retro-modern rectangle.
6010 is a petite women's rectangle.

Each frame comes in a stylish black leather case.

For Trade Press inquiries, please contact:
Elli Hodjatzadeh
Modo Eyewear
T: +1 212 965 4947
elli@modo.com