MODO's 3.1 phillip lim Introduces SS2011

New York, September 8th, 2010

3.1 phillip lim built his reputation through offering a high fashion designer experience while maintaining it accessible. The latest collection brings beautiful everyday classics accented with touches of madness and is composed of 4 ophthalmic and 4 sunglass styles. Inspiration for the collection flows directly from the late 1960's and early 70's and the celebrity personas of the period.

In optical a focus on unisex styles underlines the androgynous subtext of the era:

Model TREN - is a thick unisex acetate frame with a retro feel and beautiful beveling details on the brow. Colors available are Black, Tortoise, Pink Bi-level and Green Tort.

Model KENT - is a thin modern unisex rectangle with a new metal/plastic combination temple design. This frame comes in colors such as Black, Tortoise, Green Tort and Purple Gradient.

Model YAZZ - is an updated version of the iconic style Chloris. Yazz carries a retro-inspired two-tone metal detail added on the endpiece and hinge area. Colors available are Black, Tortoise, Black Gradient, and Brown Gradient.

Model CARTWRIGHT - is a large square in metal with combination temples. This unique shape is a bit more feminine. Colors range from Matte Gold, Matte Silver to Matte Mahogany.

A focus on mirrored lenses in the Sun styles adds extra flash and mystery:

Model SIENNE - is a large oversized glamorous women's sunglass. Inspired by the 1970's, this acetate piece features a brushed metal inlay on the top half of the front. Colors: Black, Tortoise, White, Moss (light green crystal). The White and Moss also feature mirrored lenses.

Model ELLE - is an edgy neo-cat shape in acetate with a metal "clip" detail across the brow. Colors available are Black, Tortoise, White, Moss. The White and Moss feature mirrored lenses.

Model NEWMAN - is inspired by a frame worn by famous actor Paul Newman in the late 1960's. A rounded mask-like version of an aviator, this acetate styles is unisex. Colors: Black, Tortoise, Lavender (crystal) and Moss. Tortoise and Moss feature mirrored lenses.

Model OLIVER - is an angular version of a navigator in acetate plastic. The strong straight brow is masculine but the frame works for both men and women. Colors: Black, Tortoise, Moss, White. The Moss and White feature mirrored lenses.

For Trade Press inquiries, please contact:
Elli Hodjatzadeh
MODO Eyewear
p. 212.965.4947
elli@modo.com