SARTORIAL, INDEPENDENT, GIVING: MODO UNVEILS NEW CAMPAIGN FOR FW13
New York, NY –
MODO’s FW13 collection launched “Sartorial, Independent, Giving,” a new campaign highlighting the collection’s main tenets. Created as “Eyewear for the Individual,” the new campaign focuses on eyewear crafted for the individual with a lean toward tailor made details.
The new campaign features a new logo, tagline and campaign images. Shot in Stockholm, the campaign features a couple’s daily life. In addition to a new advertising campaign, the FW13 MODO collection will have new point-of-purchase materials featuring minimalist, elegant, frosted lucite displays and redesigned logo plaque.
Designed in Soho, created in Japan and sold worldwide, MODO frames are about more than eyewear. “Sartorial, Independent, Giving,” describe the credo by which we live and work. MODO appreciates individualism, simplicity and social responsibility. The new campaign is representative of just that.
Based in SoHo New York, MODO brings a new vision of luxury, by combining a selection of brands beyond the obvious and products of uncompromising craftsmanship. Conceived as ‘Eyewear for the Individual’, MODO is a boutique company that aims to give the thrill of discovery to its customers. Our talented design team matches European design sensitivity with the urban influences of New York.
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