ECO

ECO

 

ECO was conceived by MODO’s founder, Alessandro Lanaro. His idea was to create the first eyewear brand with sustainability and social responsibility as its main commitments.

ECO is the only eyewear brand made of 95% recycled content (our Recycled Collection) or 63% biobased material (our Biobased collection) – plus, a tree is planted for every frame sold. We empower customers to reuse ECO’s packaging and donate their unwanted eyewear to people in need, which provides the gift of sight to 314 million adults and children worldwide. ECO’s mission has become a game-changer in the industry.

“Adding sustainability and social responsibility to a great collection like ECO was certainly a winning combination. We are humbled by the reception in the marketplace and we are proud of our achievements, notably planting over 1.4 million trees! There is a great journey in front of us and we are committed to keep on going!” – Alessandro Lanaro, CEO MODO

TO COLLECTION

 

ECO’s approach is based on the pillars: LOOK GOOD, FEEL GOOD, and DO GOOD.

 

look_good

Being environmentally friendly and looking good is the best of all worlds!
ECO is designed by the boutique eyewear firm MODO to be on trend and easy to wear.

 

feel_good

ECO Biobased eyewear is made from 63% plant-based materials, certified by the USDA. ECO Recycled is the only eyewear brand in the world made of 95% recycled materials. Plus, we are certified by UL Environment, so when you purchase ECO, you minimize the use of new resources.

 

do_good

ECO plants a tree for each frame you buy. We have planted over 1.4 million trees so far!

 

THE ECO CAMPAIGN

Our new ECO Campaign updates our ECO theme for a fresh look! The new campaign takes the ECO concept to the fantasy land of Isla ECO, where we answer the question ‘what if?’ and build a world of idyllic settings with effortless co-existence. Even though the island is imaginary, ECO’s message of sustainability aspires to this ideal and dares us to create and look forward to a better world.

 

Flip through our storybook ‘Visitor’s Guide’ below!

 

READ MORE ABOUT THE ONE FRAME – ONE TREE STORY