ED is Ellen DeGeneres’ iconic style, values and personality shared through collections of beautifully designed, high-quality products for home, pets and people. All ED merchandise design and materials are approved by Ellen, ensuring it maintains her standards and upholds her promise to make each item feel like a personal connection between herself and consumers around the world.
“ED is an extension of my lifestyle and is inspired by who I am as a person. ED is things that I see as a necessity, and things that are playful, too. ED is design that I want to share with everyone.” – Ellen DeGeneres